Wow

What is it?
A water-resistant, temporary root-touch-up product

 

What it does:
Disguises roots-whether they're the whitest grey or the darkest brown-without looking fake, feeling stiff, or washing out in the rain.

 

How it looks/feels/Smells:
This mineral powder is applied with a brush (included):  its available in a variety of colours of shades from platinum blonde to black.

 

Why is it a breakthrough:
Stroke a thin layer of powder along the roots, and very cool things start happening on a microscopic level.  The formula within WOW can even cover dark regrowth in highlighted hair.