What is it?
A water-resistant, temporary root-touch-up product
What it does:
Disguises roots-whether they're the whitest grey or the darkest brown-without looking fake, feeling stiff, or washing out in the rain.
How it looks/feels/Smells:
This mineral powder is applied with a brush (included): its available in a variety of colours of shades from platinum blonde to black.
Why is it a breakthrough:
Stroke a thin layer of powder along the roots, and very cool things start happening on a microscopic level. The formula within WOW can even cover dark regrowth in highlighted hair.